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Including video on a landing page, for example, can increase conversion rates by 80 percent, and after watching a video, 64 percent of users are more likely to buy a product online.
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Enhance Lead Qualityįacebook and YouTube are great for awareness and visibility of your products, but they also help you in a tangible business sense: they can give you more and better leads when you incorporate video in your marketing plans. Business decision makers are twice as likely to be daily users and are 40 percent more likely to have more than 200 friends, which makes them excellent conduits to a larger prospect and customer base. And when it comes to targeting and reaching business decision makers, Facebook is the platform of choice. Facebook users are also fiercely loyal to the platform, 71 percent of whom visit the site every day (vs. adults with at least some education now use Facebook, compared with 56 percent of those who have a high school education or less. The user base on Facebook is becoming increasingly appealing to B2B marketers, as 77 percent of U.S. Marketing teams now have multiple options on the two biggest video platforms to raise awareness and generate leads. Last year Forbes reported that 80 percent of consumers would rather watch a live video from a brand than read a blog, and 82 percent would prefer live video to written social media updates. And now, live streaming is continuing its rise in popularity among users. And companies using video enjoy 41 percent more web traffic from search than non-users. According to Hubspot, 90 percent of users say product videos are helpful in their decision-making process. Product-related videos are becoming one of the strongest tools businesses use to grow awareness of their product lines. Facebook users now watch 100 million hours of video every day, more than 65 percent of which take place on mobile devices, according to Hootsuite. YouTube is the well-known king in the video space, but Facebook also touts huge growth in videos used for marketing purposes. The Growing Importance of Video Marketing These are compelling numbers for any business that wants to connect with their prospects and customers on the most pervasive online platforms. Moreover, YouTube now accounts for 27 percent of digital ad spend share among U.S. marketers run YouTube video ads, and 62 percent say they plan to increase their YouTube video spend in the next 12 months.
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According to Hootsuite, more than half of U.S. That’s a powerful testimonial to Facebook’s reach and influence across markets.Īs for YouTube, which now has 1.5 billion users, the video platform has never been more popular with businesses and consumers.
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Meanwhile, more than 95 percent of social media marketers say that Facebook delivers the best ROI among social networks. More than 70 million businesses are now using Facebook pages, and more than 5 million businesses are actively using paid advertising on Facebook. We all know that Facebook is big on the consumer side, with billions of users worldwide providing ample opportunity for marketers.
Youtube in facebook how to#
To that end, marketers must know how to leverage digital channels to reach their key audiences, and that means mastering the ins and outs of Facebook and YouTube, among the biggest and most influential of all. Another is to generate more (and better) leads for sales teams. One way to do that is to build strong brand awareness for your products. YouTube did not respond to a separate Reuters request for comment regarding the suspension on Monday night.Marketing professionals are always looking for that extra edge to give their campaigns some momentum. Paulo and O Globo reported, citing a source familiar with the matter. In addition to removing the video, YouTube has suspended Bolsonaro for seven days, national newspapers O Estado de S. While Bolsonaro himself last January said that he wouldn't take any COVID-19 vaccine, he did vow to quickly inoculate all Brazilians. Since then, Bolsonaro has avoided naming both drugs on his live broadcasts, saying the videos could be removed and advocating "early treatment" in general for COVID-19.īolsonaro, who tested positive for the coronavirus in July last year, had credited his taking hydroxychloroquine, an anti-malarial drug, for his mild symptoms. In July, YouTube removed videos from Bolsonaro's official channel in which he recommended using hydroxychloroquine and ivermectin against COVID-19, despite scientific proof that these drugs are not effective in treating the disease. REUTERS/Ueslei Marcelino/File Photoīolsonaro's office did not respond immediately to a request for comment outside normal hours. Brazil's President Jair Bolsonaro reacts during a ceremony to sanction the bill that create the Federal Regional Court, at the Planalto Palace in Brasilia, Brazil October 20, 2021.